FOCUS: The State of BEING A Professional Artist
(all paintings and text are the copyrighted property of Catherine Hillis)
(The attached painting is titled Pedicure and it will be available at Wide River Gallery in Colonial Beach, VA during March of 2010.)
I'd like to invite artists, gallery owners, and art lovers to bring their opinions to the table.
Alright, so you've spent some time thinking about your goals and your definition of success. It's difficult to be honest about this topic and I'd wager that we could all spend another few weeks in thoughtful consideration. If an artist knows what her goals are for her art, if she knows what success means for her - then, what's next? More thinking..... leads me to ask myself if I'm focused, utterly, singularly, professionally, unequivocally.... focused on my goals, my art and my road to success.
- Am I focused on the WORK (and this is my occupation that I'm talking about) of producing my art.
- Am I focused on producing only quality work.
- Am I focused on practising good, standard business practices. This includes keeping financial records in excellent condition, staying organized, maintaining a good credit standing, arranging for insurance, titles, incorporation filings, and yes, making a profit. A viable business must make a profit.
- Am I focused on using all of my talents and abilities to add income to my business: this might include writing, teaching, selling artwork, managing, or utilizing any skills one might have in their field. Another word for this might be....diversification of the use of your skills.
- Am I focused on marketing myself and my work.
- Am I focused on listening to the customer.
- Am I focused on listening to the gallery owner and meeting their needs for their clients.